Experience · Healthcare · Phoenix
Help patients find the right care path with less friction.
Shawn Michael Roberts, founder of S9, has delivered SEO, content, and digital experience work supporting large healthcare and multi-facility systems.
Banner Health · Phoenix, AZ
The business challenge
Health systems must make locations, specialties, and physicians findable while meeting compliance and accessibility standards. Patients arrive anxious and time-poor. The challenge is clarity under constraint: accurate information, empathetic content, and search visibility that routes people correctly.
What this leadership experience covered
Shawn’s prior leadership experience includes healthcare SEO for service lines and locations, content that explains care journeys in plain language, creative systems that stay compliant, and analytics focused on useful actions (find a doctor, location, or service) rather than vanity traffic. S9 brings that care-path thinking to healthcare and regulated service brands.
Approach by channel
Channels varied by engagement. The methods below reflect the type of work Shawn Michael Roberts has led for brands in this category.
SEO
Service-line, condition, and location architecture with strict accuracy controls.
Content
Plain-language education that respects clinical review workflows.
GEO / AI search
Consistent facility and service entities for AI and map-driven discovery.
Analytics
Task completion metrics that matter to patient access teams.
Lessons for your business
In healthcare, the best marketing removes confusion. S9 helps regulated brands stay findable without cutting corners on trust.
Experience from Shawn Michael Roberts during prior agency and in-house roles. Not an S9 client engagement or endorsement. Brand names are property of their owners.
Apply the same discipline
AI is not the enemy. Ambiguity is.
Whether you sell semiconductors, care pathways, tee times, or industrial capability, growth starts when your story is clear enough for search, AI answers, and a busy buyer. That is the S9 operating idea.
Want this level of clarity for your brand?
S9 (S9 LLC) is a national digital agency based in Chandler, AZ. Shawn Michael Roberts brings two decades of hands-on SEO, GEO, creative, content, social, paid, and web experience to companies of every size.