Experience · E-commerce automotive · Tempe
Scale performance creative without losing the brand.
Shawn Michael Roberts, founder of S9, has delivered SEO, content, creative, and growth-marketing work in high-velocity e-commerce and automotive retail environments.
Carvana · Tempe, AZ
The business challenge
Online retail for high-consideration purchases lives in a brutal mix of paid media, organic search, trust signals, and conversion friction. Shoppers compare inventory, financing, and delivery promises in minutes. The typical challenge: keep acquisition efficient while the site, content, and creative stay coherent as the catalog and markets expand.
What this leadership experience covered
Shawn’s prior leadership experience includes SEO for inventory and market pages, content that reduces purchase anxiety, creative systems for always-on testing, social storytelling, and analytics that connect channel spend to qualified outcomes. Those patterns shape how S9 builds growth systems for e-commerce and multi-location retailers.
Approach by channel
Channels varied by engagement. The methods below reflect the type of work Shawn Michael Roberts has led for brands in this category.
SEO
Market, inventory, and intent coverage that stays healthy as scale grows.
Creative
Testable ad and landing creative with a single brand spine.
Content and social
Proof, process, and lifestyle stories that lower purchase hesitation.
Analytics
Attribution discipline that separates curiosity traffic from ready buyers.
Lessons for your business
Fast-growth consumer brands still need a clear narrative under the tests. S9 helps e-commerce and retail teams pair experimentation with a brand and SEO foundation that compounds.
Experience from Shawn Michael Roberts during prior agency and in-house roles. Not an S9 client engagement or endorsement. Brand names are property of their owners.
Apply the same discipline
AI is not the enemy. Ambiguity is.
Whether you sell semiconductors, care pathways, tee times, or industrial capability, growth starts when your story is clear enough for search, AI answers, and a busy buyer. That is the S9 operating idea.
Want this level of clarity for your brand?
S9 (S9 LLC) is a national digital agency based in Chandler, AZ. Shawn Michael Roberts brings two decades of hands-on SEO, GEO, creative, content, social, paid, and web experience to companies of every size.