Experience · Convenience retail · Tempe
Win the moment someone needs a store near them, now.
Shawn Michael Roberts, founder of S9, has delivered local SEO, content, and campaign support for convenience retail and high-frequency consumer brands.
Circle K · Tempe, AZ
The business challenge
Convenience retail demand is immediate and local. App, maps, promotions, and brand campaigns must reinforce each other. The challenge is keeping thousands of locations accurate and promotional creative fresh without breaking brand consistency.
What this leadership experience covered
Experience from Shawn’s prior leadership roles includes local discovery programs, promotional content frameworks, social and creative for high-frequency offers, and analytics that respect regional differences. S9 uses those habits for multi-location consumer brands that live or die on proximity and habit.
Approach by channel
Channels varied by engagement. The methods below reflect the type of work Shawn Michael Roberts has led for brands in this category.
Local SEO and GBP
Location accuracy, attributes, and posts that match real store reality.
Creative
Offer systems that stay on brand at speed.
Content and social
Always-on stories that support app and visit intent.
Analytics
Market and promo reads that help field and brand teams act.
Lessons for your business
High-frequency retail is a local operating system. S9 builds the digital layer so every store is easier to choose.
Experience from Shawn Michael Roberts during prior agency and in-house roles. Not an S9 client engagement or endorsement. Brand names are property of their owners.
Apply the same discipline
AI is not the enemy. Ambiguity is.
Whether you sell semiconductors, care pathways, tee times, or industrial capability, growth starts when your story is clear enough for search, AI answers, and a busy buyer. That is the S9 operating idea.
Want this level of clarity for your brand?
S9 (S9 LLC) is a national digital agency based in Chandler, AZ. Shawn Michael Roberts brings two decades of hands-on SEO, GEO, creative, content, social, paid, and web experience to companies of every size.