Experience · Semiconductors · Scottsdale
Support design-in with content engineers will actually use.
Shawn Michael Roberts, founder of S9, has delivered technical SEO, content, and digital programs for semiconductor and electronics technology brands.
onsemi · Scottsdale / Phoenix, AZ
The business challenge
Semiconductor marketing serves design engineers, procurement, and partners who need datasheet-adjacent clarity, application notes, and trustworthy discovery. Thin marketing pages do not survive. The challenge is making application and product discovery excellent without turning the site into an unreadable archive.
What this leadership experience covered
Shawn’s prior leadership experience includes technical content programs, SEO for application and product themes, creative that respects engineering audiences, and analytics around design-in journeys. S9 brings that technical empathy to any brand selling into engineering-led buying committees.
Approach by channel
Channels varied by engagement. The methods below reflect the type of work Shawn Michael Roberts has led for brands in this category.
SEO and content
Application-led hubs, glossary clarity, and structures that complement product data.
GEO / AI search
Accurate product and application entities so assistants surface the right context.
Creative
Visual systems that feel precise and modern, not consumer-ad loud.
Analytics
Paths from technical research to sample or contact intent.
Lessons for your business
When your buyer is an engineer, usefulness is the brand. S9 helps deep-tech companies make that usefulness findable.
Experience from Shawn Michael Roberts during prior agency and in-house roles. Not an S9 client engagement or endorsement. Brand names are property of their owners.
Apply the same discipline
AI is not the enemy. Ambiguity is.
Whether you sell semiconductors, care pathways, tee times, or industrial capability, growth starts when your story is clear enough for search, AI answers, and a busy buyer. That is the S9 operating idea.
Want this level of clarity for your brand?
S9 (S9 LLC) is a national digital agency based in Chandler, AZ. Shawn Michael Roberts brings two decades of hands-on SEO, GEO, creative, content, social, paid, and web experience to companies of every size.