Experience · Copper production · Phoenix
Translate production and sustainability facts into a coherent digital story.
Shawn Michael Roberts, founder of S9, has delivered corporate content, SEO support, and digital narrative work for metals and natural-resources organizations.
Southern Copper · Phoenix, AZ
The business challenge
Copper producers speak to investors, customers, talent, and communities at once. Digital properties must keep production, ESG, and market context aligned. The challenge is coherence: one set of facts, many audiences, zero room for contradiction.
What this leadership experience covered
Shawn’s prior leadership experience includes structuring resource-industry content hubs, tightening SEO and metadata for corporate sites, supporting creative that respects operational truth, and building analytics views by audience. S9 brings that rigor to any brand where accuracy and reputation travel together.
Approach by channel
Channels varied by engagement. The methods below reflect the type of work Shawn Michael Roberts has led for brands in this category.
Content
Fact-led storytelling across operations, markets, and responsibility themes.
SEO
Clean information architecture and crawlable source pages for key claims.
Creative
Visual systems that feel industrial and credible, not generic stock theater.
Analytics
Audience-aware reporting for IR, talent, and customer journeys.
Lessons for your business
When your industry is capital-intensive and public-facing, digital marketing is reputation infrastructure. S9 helps leadership teams keep that infrastructure clear and searchable.
Experience from Shawn Michael Roberts during prior agency and in-house roles. Not an S9 client engagement or endorsement. Brand names are property of their owners.
Apply the same discipline
AI is not the enemy. Ambiguity is.
Whether you sell semiconductors, care pathways, tee times, or industrial capability, growth starts when your story is clear enough for search, AI answers, and a busy buyer. That is the S9 operating idea.
Want this level of clarity for your brand?
S9 (S9 LLC) is a national digital agency based in Chandler, AZ. Shawn Michael Roberts brings two decades of hands-on SEO, GEO, creative, content, social, paid, and web experience to companies of every size.