Experience · Grocery retail · Phoenix
Connect local store demand with a national brand voice.
Shawn Michael Roberts, founder of S9, has delivered local SEO, content, social, and creative support in grocery and multi-location retail environments.
Sprouts Farmers Market · Phoenix, AZ
The business challenge
Grocery brands balance weekly promotions, local store discovery, and a national health or lifestyle story. Search behavior is hyper-local. Social and content must stay fresh without breaking brand standards. The challenge is rhythm: always-on local usefulness plus a distinctive brand point of view.
What this leadership experience covered
Shawn’s prior leadership experience includes local landing and GBP programs, content calendars tied to seasonal and category themes, social systems for store-level relevance, and creative that keeps produce and wellness stories feeling human. S9 applies that cadence to multi-location retailers and consumer brands that need both local and brand lift.
Approach by channel
Channels varied by engagement. The methods below reflect the type of work Shawn Michael Roberts has led for brands in this category.
Local SEO and GBP
Store findability, hours accuracy, and category-relevant posts.
Content
Recipe, wellness, and category education that supports brand positioning.
Social
Repeatable creative frameworks for promotions without looking generic.
Analytics
Store and region views alongside brand search trends.
Lessons for your business
Retail growth is local and brand at the same time. S9 builds systems that keep both layers honest and measurable.
Experience from Shawn Michael Roberts during prior agency and in-house roles. Not an S9 client engagement or endorsement. Brand names are property of their owners.
Apply the same discipline
AI is not the enemy. Ambiguity is.
Whether you sell semiconductors, care pathways, tee times, or industrial capability, growth starts when your story is clear enough for search, AI answers, and a busy buyer. That is the S9 operating idea.
Want this level of clarity for your brand?
S9 (S9 LLC) is a national digital agency based in Chandler, AZ. Shawn Michael Roberts brings two decades of hands-on SEO, GEO, creative, content, social, paid, and web experience to companies of every size.